Preparing a Film Crowdfunding Campaign

In December 2015 a movie producer client of mine, Howard Burd, reached out and asked me if I'd like to join him in building his next movie project from the ground up. My ears were open given that Howard was in the midst of gearing up to launch the movie Mother's Day, directed by Garry Marshall, a few months later. Howard is developing a movie, Notorious Nick, based on the life story of "Notorious" Nick Newell, an MMA champion with a 13-1 professional record, who was born with a congenital amputation on his left arm which means he only has one full hand on his right side. A fierce fighter with a gentle soul whose story is as inspiring as any sports drama, before you even consider his limb difference.

We now have an amazing team in place (co-producer Mark DiSalle (Bloodsport, Perfect Weapon), TV entertainment personality/movie expert Mark S. Allen, Kim Kaplan and George Salgado of KK Productions, Lisa Burd of Burd Productions) and are deeply into a social media and publicity campaign ahead of our Indiegogo campaign launch on September 20, 2016.

Additionally, we have connected with Nick's favorite charity, the Lucky Fin Project, whose founders and supporter have already pledged their support for our film and the campaign. We plan to give a portion of proceeds from both the Ingiegogo and the film launch in 2017 to LFP. That is extremely unusual for a major motion picture - but we like to make films with out-of-the-box strategies!

One thing I've learned? The strategy for a crowdfunding campaign on Indiegogo is much different than your typical product/business launch. You have to have raving fans BEFORE you even have something to sell them. That's not easy to do but with our rock star team, we are building an incredibly engaged audience, very quickly. Visit www.notoriousnickthemovie.com to register your email for updates and like our social pages! Stay tuned!

mma champion, "Notorious nick" newell, the focus of a new major motion picture in development, notorious nick. atherton pr is chief publicist for the film crowdfunding campaign, development and launch.

mma champion, "Notorious nick" newell, the focus of a new major motion picture in development, notorious nick. atherton pr is chief publicist for the film crowdfunding campaign, development and launch.

Practicing What I Preach...

After 20 years in the PR biz, I figured it was time to start practicing what I preach. I help position my clients as experts all the time, leveraging media opportunities, speaking opportunities, social media, blogs...but I haven't really taken advantage of the same opportunities I have as an expert. Maybe it's reflection on being at the cusp of hitting two decades in this crazy business that I love dearly, but I feel like I now know my voice and want to have a platform for it as an entrepreneur and media relations expert who still has great passion for it.

I hope you'll enjoy this journey with me in exploring my new voice. I feel fortunate to still love my career. I look forward to exploring new places, exciting clients and other voices inside and outside the industry through my blog. I hope you'll join me!

Thanks for reading my blog! I hope you'll subscribe for more fun info and insider views on some fun clients and adventures!

Thanks for reading my blog! I hope you'll subscribe for more fun info and insider views on some fun clients and adventures!