We are Strategic
Effective media strategy is a priority for Atherton Public Relations. Strategic planning and execution are the most important elements when choosing a PR consultant. It is critical to have strategic vision when maximizing opportunities to work with the media.
We are Aggressive
“No fear” defines the media outreach tactics and attitude of Atherton Public Relations. When we set out to build awareness for a client, no stone is left unturned. We’re not afraid to roll up our sleeves and work hard along with our clients.
We are Creative
“Where there’s a will, there’s a way!” It’s important to me that our clients’ campaigns are successful; therefore, we employ as many creative strategies to build awareness as possible.
We are Devoted
Devotion to and from clients is what defines us. Previous success with my clients has inspired former clients to enlist us as their strategic PR partner. It’s a testament to the excellent results and client relations at Atherton Public Relations.
We are Successful
From industry recognition as a national award-winner to the day-to-day victory of booking a media tour, Atherton Public Relations is dedicated to making your PR strategy a successful one. Our clients’ success defines our success as an effective PR consultant.
Chief Consultant, Heather Atherton
Heather Atherton still loves inspiring media and influencers to get excited about what her clients do, 20 year into her PR career. Having cut her teeth at Ketchum and other agencies before opening her own shop in 2003, she understands what makes a story newsworthy. Her passion for media strategy and outreach is palpable and has led her to work with creative clients in many industries. She also has proven additional talents in developing strategic marketing partnerships and product placement in a major Hollywood movie. She has provided PR strategy and outreach for many brands in industries such as food/beverage, spirits (Tequila), restaurant (quick serve, high end, fast, franchise), entertainment (movies/film, comic cons, product placement, crowdfunding campaign PR, celebrity media tours). Though her expertise in media event management, she helped nationally renowned movie critic, Mark S. Allen, win a Guinness Book World Record. She was part of a PR team with Ketchum that received the Public Relations Society of America’s prestigious Silver Anvil Award. She has also set up media tours for many celebrities and notables including: Michael Rooker, Lou Ferrigno, Kevin Smith & Jason Mewes, Sean Patrick Flanery, Henry Winkler, Astronaut Stephen Robinson and various other actors, artists, filmmakers and authors. Films are a passion of hers so attending the Sundance Film Festival has become a tradition in recent years. She is also a Mission Mom and passionate volunteer for the March of Dimes.