About Us

Chief Consultant

Heather Atherton

Heather Atherton is a communications strategist and media outreach specialist. With more than 25 years of experience, she specializes in corporate as well as product PR, Atherton helps businesses rise to the next level among their most important influencer groups. Much of her client focus has been in the film and entertainment industry both locally and nationally, having promoted live entertainment and film for most of her career.

Atherton has worked for various industries with one consistent focus, helping her clients gain the respect and attention that they deserve from the media and other influencers. She has had extensive success promoting clients in the greater Sacramento region as well as beyond to a national audience. Throughout her career, she has been based in the Sacramento region working for various agencies and becoming a solo consultant in 2003. She communicates consistently with major media in about 20 cities across the country, including TV affiliates, daily and weekly publications, various business and consumer magazines, bloggers, and radio reporters. She also has worked with hundreds of influencers across those 20 cities.

Over the years, Heather Atherton has developed and managed PR campaigns for major organizations including IMAX, Feld Corporation, City Experiences/City Cruises, Venardos Circus, Wizard World Comic Cons, Sacramento International Airport, Quarry Park Adventures, Robert Craig Films, Cordillera Int’l Film Festival in Reno-Tahoe, Visit Placer, HINODE Rice, and many more.

Atherton received a Bachelor of Arts degree in Communications from California State University, Sacramento with an emphasis in Public Relations. She was the recipient of a PRSA Silver Anvil award while with Ketchum.

    • California State University, Sacramento
      Bachelor of Arts, Communications (Public Relations)

    • PRSA Silver Anvil Award: Recipient

  • Legacies of War: PR Consultant Pro-Bono
    January 2022 - Present

    Cordillera Int’l Film Festival: Advisory Board, Manager of Industry/National PR Outreach
    2019 - Present

    Visit Placer: Board Member & Marketing Committee
    2017 - Present

    March of Dimes: Mission Mom & Volunteer
    2014 - 2016

    Placer Theatre Ballet: Publicity Chair
    2009 - 2013

    Albie Aware Breast Cancer Foundation: Founding Board Member, Publicity Chair
    2003 - 2008

Non-Profit Involvement