Why Choose Fractional PR Leadership versus a Freelancer?

It’s a Catch-22. A start-up or small business needs full PR guidance, but they don’t think they have the funds for someone to manage PR in a senior leadership role or an agency retainer. Enter the fractional PR relationship.

What is Fractional PR Leadership?

A fractional leader in PR differs from a freelance PR practitioner in that fractional leaders are tasked with looking at the PR needs of a client holistically, versus on a project basis. In addition to providing strategic guidance on a full PR program, we manage a significant amount of the PR scope of work on a part-time basis. We are a great solution when the budget available doesn’t match the leadership or staffing needs in a business.

Advantages of a Fractional versus Freelance PR or Junior-Level Hire

We are more efficient. We can run a PR program, guided by years of experience, for a small business in a part-time role for the same budget as hiring a full-time junior employee, who needs training and guidance. You get the benefit of strategic guidance from a senior-level leader who can operate autonomously. We become an embedded member of your team versus a freelancer who focuses on specific tasks.

Benefits for all types of business

For small businesses and startups, we are a great way to secure senior PR leadership guidance without the full-time employee commitment. Roughly 60% of startups use fractional leadership to get them through their initial growth phases.

For larger companies, we are also an ideal solution for short-term needs, such as when a key member of a communications team may be on leave. We are ready to dive in on short notice and provide senior-level guidance as well as boots on the ground support for your PR program.

Ready to Explore Fractional PR Leadership?

We would be happy to jump on a video chat or phone call to see how a fractional PR relationship could benefit your company! Contact us here.